About

If it has the conducive setting of a design challenge that requires critical reasoning and systems thinking, I relish it.

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Hi, I’m Prasannah!

I'm a graduate in Master of Science from the University of Michigan School of Information specialising in Human Computer Interaction. I have experience in Product + UX design. Working with curious and exciting people has enabled me to view, tackle problems both big and small. As a result, I've designed experiences for companies from diverse sectors.

My creative approach is about finding the balance between various constraints with the aim of fabricating solutions that people need and love. I gauge my design using parameters such as empathy, value, iteration and team collaboration.

A penchant for new initiatives, strategising and ultimately driving them has been a 'theme' throughout my life. As I move in this path, I envision a world that breaks away from the moderate and aims for the fantastic.

“When faced with a challenge, get smarter.” 
~ Ed Catmull, Creativity, Inc.